I have been running mullet for a few years and prior to adding assist to my bike. My reasoning stemmed from the transition I made from 700c 25mm internal rims to 35mm internal rims and the resulting lower psi I was able to run going from 30psi to 15psi, as well as transitioning to tubeless at the same time after resisting that for years.
However at the lower psi I didn't like having a wide front tire as I found it grabby and not as precise steering as I was accustomed to but could feel the enhanced compliance and overall straight-line traction. After trying all the tires I had around I ended up using 2.3 tire on the 700c rim front and rear.
I was intrigued by the possibility of more traction from a wider tire in the rear and as my bike wouldn't accept a wider 700c I built a 650b i35 wheel and put a 2.8 on it and my psi test put it at the same 15psi I came to prefer in the front. Now I had precise steering with reliable traction in the front and traction and better small bump compliance due to the higher sidewalls, I ride a hardtail, in the rear. As both wheels are very close in diameter it didn't affect the bikes geo enough to tell.
I do admit that what made me originally think about it was how moto's have been setup for years with a larger rim/narrower tire in the front and a larger tire on a lesser diameter rim yet both fairly close to the same diameter for years and in fact tried out the concept when 29" wheels first came out on a DH sled with a 26" rear.
Why the manufacturers decided to go that route I don't know but I wouldn't discount the moto theory along with the fact that their testing proved positive.