Lectric owners bought Juiced

Smaug

Smaug

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Juiced went under awhile ago, more on that here.

Lectric founders bought the rights to the company including IP, but not including inventory, parts, etc. They said "they weren't able to" buy those parts of the company.

Not sure if that means they weren't able from an effort standpoint or it was ill-advised from a liability standpoint and so they weren't able from a business standpoint. They do intend to continue the Juiced brand as a separate company, seemingly a bit from nostalgia. I think this is why we haven't seen anything like an eMoped from Lectric; they'll just make Juiced about that.

Here it is from the horses' mouths.
 
Smaug said:
Juiced went under awhile ago, more on that here.

Lectric founders bought the rights to the company including IP, but not including inventory, parts, etc. They said "they weren't able to" buy those parts of the company.

Not sure if that means they weren't able from an effort standpoint or it was ill-advised from a liability standpoint and so they weren't able from a business standpoint. They do intend to continue the Juiced brand as a separate company, seemingly a bit from nostalgia. I think this is why we haven't seen anything like an eMoped from Lectric; they'll just make Juiced about that.

Here it is from the horses' mouths.
Click to expand...

Read this a while ago, at the time I was wondering what is their game. I would think that the demise of any competing E bike manufacture or seller would be a plus. Buying the intellectual rights to something like this doesn't seem to make any sense to me.
 
Hoggdoc said:
Read this a while ago, at the time I was wondering what is their game. I would think that the demise of any competing E bike manufacture or seller would be a plus. Buying the intellectual rights to something like this doesn't seem to make any sense to me.
Click to expand...
Reading between the lines a bit by listening to the co-founders in that video, they like the high-performance, high-torque aspect of Juiced eBikes.

My bet is that they'll drop the Juiced models for which Lectric has competition and maybe incorporate Juiced-patented technology as it makes sense, and keep the Juiced brand alive for the faster eMopeds. (which Lectric hasn't got, at the moment)
 
Looks like they're only interested in the established name, not the original design. This is common in the air conditioning business, where I work. Carrier also owns Day and Night, Bryant, Payne, and secretly Comfortmaker, and Arcoaire. Trane owns American Standard. Rheem, and Rudd owned by the same company. In every case the buying company dumped the other company's original design. My guess is Lectric will come out with a all new moped style bike playing off the Juiced name like Smaug suggests, but it will be an all new design not related to the original Juiced models.
 
Smaug said:
maybe incorporate Juiced-patented technology as it makes sense, and keep the Juiced brand alive for the faster eMopeds. (which Lectric hasn't got, at the moment)
Click to expand...
I'm not sure about this . What technology do they have that everybody else doesn't already have besides maybe the shape of the frame?
 
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