This is a Great Forum with a Wide Range of Enthusiasts across about every type of eBike sold in the US.
Yes - Trek is a noted Worldwide eBike Brand - and well respected. As a Worldwide Brand it's eBike Design and eBike Performance is designed to fit the more restrictive European Market - that way their products can be sold both in Europe and in North America.
There is a large segment of the eBike business here in the US that craves "More Performance - and I don't care about Europe" .
Using the Trk Verve3+ eBike as a example - the Trek Verve3 bike (not eBike) is about $1000 US Retail - the Trek eBike Verve3+ is about $3300 - for $2,300 more = and the Verve3+ is a respectable $3,300 top brand eBike.
You can have a "Nu Brand" eBike for $2,300 - and even way under $2,300 - that will give you Higher Speed - more Range - and will also be heck of fun.
In the U.S. "Fat Tire" category - I do own bikes from both these manufacturers - so I am comfortable calling out these 2 as examples::
CLICK HERE JUICED BIKES FAT TIRE RIPCURRENT S $1,599
CLICK HERE ARIEL KEPLER FAT TIRE $1,899