They are direct sale from the manufacturer, and they are growing quickly, adding new bike shops and repair locations fast. I would recommend ~$2000 level bikes from them rather than from other big names like Aventon.
Urtopia Carbon 1/1s are great carbon fiber ebikes, very light bike body (~35lbs) and stylish design.
Also, use coupon code ZACK650 to receive $650 off MSRP.